Is Your Tech Stack Integrated or Just Connected?

Integrates.io surveyed 107 technology professionals and decision-makers to understand how companies connect CRM, marketing, PSA, CPQ, and customer service platforms, as well as whether those integrations improve visibility, attribution, and revenue operations.

The findings reveal a major disconnect: 69% of respondents say their technology stack is integrated, yet 68% rate their ability to report on ROI and attribution at average or below.

Request the report to see what the data reveals about HubSpot, ConnectWise, Autotask, PSA connectors, and RevOps.

Get the Survey Report
Complete the form to access your copy and learn more about how HubSpot, PSAs, and PSA connectors support the connected RevOps model.

What You'll Learn

Discover how technology organizations -- and specifically MSPs and MSSPs -- are approaching CRM and PSA integration, as well as RevOps. The report covers:

Platform adoption
Connector trends
Attribution and forecasting gaps
Quote-to-cash technology
Common data and process challenges
The connected RevOps model

What Does the 2026 Technology Integration Survey Reveal?

HubSpot Is the Center of Gravity

46% of respondents use HubSpot as their CRM, making it the most reported CRM in the survey.
HubSpot Marketing Hub also ranked first among marketing automation platforms, with 44% adoption.

The Connector Layer Remains Fragmented

45% of technology companies surveyed rely on free marketplace applications to connect systems.
18% either use no connector or could not identify the connector they use.

MSPs Face the Same Integration Challenge

Among MSP and MSSP respondents, 74% say their technology stack is integrated, but ROI and attribution average just 2.87 out of 5.
39% rely on free marketplace connectors, while 34% either use no connector or do not know which connector they use.

RevWorks | When Marketing Hub Isnt Working as One System

Why These Findings Matter for MSPs and IT Service Firms

Connecting HubSpot with a PSA is only the first step. For MSPs using ConnectWise or Autotask, the bigger challenge is ensuring customer, sales, service, and revenue data work together across the lifecycle. The survey shows why data architecture, automation, processes, and system ownership matter.

About Integrates.io

Integrates.io, developed by SyncMatters and TSL Marketing, provides a managed, bi-directional integration between HubSpot and ConnectWise PSA or Autotask PSA that helps MSPs create connected revenue and customer experiences.

With Integrates.io, companies can:

Keep customer, sales, project, and agreement data synchronized
Automate workflows between their CRM and PSA
Gain accurate visibility into marketing attribution, pipeline, service delivery, and recurring revenue

“A solution. Not a burden...A tool for our industry...It was really that easy.”

Sarah Moritz, Sr. Director of Sales Ops, Pegasus Technology Solutions

2026 HubSpot & PSA Integration Survey Report